Airbnb Host Communications
Having developed an excellent brand style for communicating with guests, Airbnb was ready to create a parallel approach for reaching out to another important audience: Hosts.
Working as Creative Director, Art I helped create a new way of reaching out to Hosts, one that maintained Airbnb’s famous attention to detail and craft but that also prioritized a sense of realness and authenticity. Our goal was to capture top Hosts in their element, sharing advice and lessons learned the hard way that would inspire others.
My team and I delivered two documentary-style films along with a creative template to easily facilitate future productions, plus three informative web pages on airbnb.com (the first film and page are currently live here).
Partners: Jason Hoff (Creative Director, Copy), Mariana Perin (Executive Producer), Nick Sokoloff (Director), Blake Bogosian (Editor), Kath Raisch (Colorist)