facebook Dating identity
When Facebook announced a new Dating feature in 2018, I led our in-house design team’s effort to create a visual identity that would convey the product’s value at a global scale and be successful everywhere from out-of-home to in-product promotions.
As part of this we also developed the visuals for the product’s new user experience, which required communicating the value while being mindful of the sensitivities of communicating to billions of people about their love lives.
Partner: Facebook Studio (internal)
