John Slater

Facebook reactions, ui, motion

Even after the successful launch of our brand design system, Facebook’s marketing needs continued to grow and evolve.

I worked closely with marketing and creative leadership to assess these needs, and develop new solutions to represent the brand for an audience of billions. In particular, we created detailed design systems and guidelines for the use of Reactions, depicting the product UI in a marketing context and a comprehensive approach to motion design. I then partnered with both internal teams and external agencies to ensure this thinking was reflected in TV advertising, social campaigns, in-product communications and more.

Partner: Studio Dumbar